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NOW OPEN! Lemoore, Ca. Aberdeen, SD.
NOW OPEN! Lemoore, Ca. Aberdeen, SD.

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  • The Art of Coffee Tasting: Rare Earth Coffees Tasting Class, A Beginner's Guide.
    February 3, 2024

    The Art of Coffee Tasting: Rare Earth Coffees Tasting Class, A Beginner's Guide.

    Coffee tasting is an enriching experience that transforms how you perceive and enjoy coffee. Whether you're a casual drinker or an aspiring connoisseur, Rare Earth's coffee tasting class is a perfect starting point. Here, amidst the aroma of freshly roasted beans, you'll not only taste coffee but also immerse yourself in the culture and craft that makes each cup special. Embark on this flavorful journey and discover the art and science behind your favorite brew.
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  • What You Need to Know About Home Coffee Brewing: 7 Must-Have Tools
    January 28, 2024

    What You Need to Know About Home Coffee Brewing: 7 Must-Have Tools

    With these seven essential tools, you'll be well on your way to brewing exceptional coffee right in the comfort of your own home. Each tool plays a vital role in the journey from bean to cup, ensuring that every sip is as satisfying as the last.

    Explore our selection of coffee beans and brewing tools at Rare Earth Coffee, and share your home brewing adventures with us on social media. We love seeing how our community brews their perfect cup.

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Air Roasted, Whats The Difference?

Air Roasted, Whats The Difference?

As the master roaster at Rare Earth Coffee, I have firsthand experience with both air roasting and drum roasting methods. In this article, I'll share my insights into the differences between these two methods and explain why we at Rare Earth Coffee prefer air roasting.

Air roasting coffee involves using hot air to roast the beans, while drum roasting uses a rotating drum to roast the beans. One of the main differences between these methods is the level of control over the roast. With air roasting, we have much more control over the roast, which allows us to create a more consistent product. We can adjust the temperature and airflow to create the perfect roast for each batch of coffee. This control is particularly important when working with high-quality beans from small, family-owned farms. We want to bring out the unique flavor profile of each bean, and air roasting allows us to do just that.

Another advantage of air roasting is the clean, smooth taste it produces. The even heat distribution of air roasting allows the beans to roast evenly and develop a complex flavor profile without the bitter or burnt taste that can occur with drum roasting. This is particularly important when roasting specialty coffees that have unique flavor profiles that need to be preserved.

At Rare Earth Coffee, we also take a sustainable approach to coffee production. We source beans from small, family-owned farms that use environmentally friendly and ethical farming practices. This approach not only helps preserve the natural environment but also supports the livelihoods of farmers and their communities.

We invite you to visit our Rare Earth Roastery located at 587 Park Creek Drive in Clovis, CA, to see our air roasting process firsthand. We're passionate about creating high-quality, sustainable coffee, and we love sharing our passion with others. You can taste the difference that air roasting makes in our coffee, and we think you'll agree that it's the superior method for producing high-quality, flavorful coffee.

In conclusion, as the master roaster at Rare Earth Coffee, I can confidently say that air roasting produces a cleaner, smoother, and more consistent cup of coffee than drum roasting. It also allows us to bring out the unique flavor profile of each bean and support sustainable farming practices. If you're a coffee lover who values quality, sustainability, and great taste, we invite you to visit our roastery and taste the difference for yourself.

587 Park Creek Drive Clovis, Ca. 93611

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Lisa - January 5, 2024

Greg and Fernando I appreciate you!

I have to get in contact with you and tell you how grateful I am for you and your staff. You guys make me smile and make me feel appreciated as a customer and I have to tell you as a customer you and your staff are the best customer service people I have been around in a very, very, very long time living in many different states being one that has worked customer service most of my life and have also worked at gas stations and what Not, I have ran into some very horrible people, but I have never ran into people like you and your staff. You guys are absolutely amazing. I hope you all have a wonderful holiday and a very merry Christmas. I promise you as soon as I start feeling better I will come in and see you guys again but until then, my boys will come in and grab my coffee for me, something hot something sweet no whip cream Lol. I hope you have a wonderful and amazing day. I cannot thank you enough for the hospitality that you and your staff put out to those That definitely need it. You are definitely appreciated. Thank you…. Your customer Lisa

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