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NOW OPEN! Lemoore, Ca. Aberdeen, SD.
NOW OPEN! Lemoore, Ca. Aberdeen, SD.

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  • The Art of Coffee Tasting: Rare Earth Coffees Tasting Class, A Beginner's Guide.
    February 3, 2024

    The Art of Coffee Tasting: Rare Earth Coffees Tasting Class, A Beginner's Guide.

    Coffee tasting is an enriching experience that transforms how you perceive and enjoy coffee. Whether you're a casual drinker or an aspiring connoisseur, Rare Earth's coffee tasting class is a perfect starting point. Here, amidst the aroma of freshly roasted beans, you'll not only taste coffee but also immerse yourself in the culture and craft that makes each cup special. Embark on this flavorful journey and discover the art and science behind your favorite brew.
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  • What You Need to Know About Home Coffee Brewing: 7 Must-Have Tools
    January 28, 2024

    What You Need to Know About Home Coffee Brewing: 7 Must-Have Tools

    With these seven essential tools, you'll be well on your way to brewing exceptional coffee right in the comfort of your own home. Each tool plays a vital role in the journey from bean to cup, ensuring that every sip is as satisfying as the last.

    Explore our selection of coffee beans and brewing tools at Rare Earth Coffee, and share your home brewing adventures with us on social media. We love seeing how our community brews their perfect cup.

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Discover the Art of Air Roasted Coffee and Its Never Bitter Taste

Discover the Art of Air Roasted Coffee and Its Never Bitter Taste

Air roasted coffee is a unique and innovative method of roasting coffee beans that results in a smooth, never bitter taste. Rare Earth Coffee is dedicated to providing coffee lovers in Fresno and Clovis with this exceptional roasting technique. In this in-depth blog post, we will explore five key points that set air roasted coffee apart from the rest, delving into the process, our commitment to the art, and the unforgettable taste experience.

  1. Air Roasting: A Rare Art Among Coffee Roasters Air roasting is a specialized method used by only 1% of coffee roasters in the world. This unique roasting technique requires specialized equipment and expertise, making it a rare art within the coffee industry. It was first introduced in the 1970s, and since then, it has been slowly gaining recognition among coffee aficionados for its ability to produce consistently high-quality roasts.

At Rare Earth Coffee, we are proud to be part of this exclusive group of roasters, bringing the distinctive taste of air roasted coffee to our community. Our journey into the world of air roasting began with a passion for exploring innovative coffee roasting techniques and a commitment to delivering exceptional quality coffee to our customers.

  1. The Only Local Air Roaster in Fresno and Clovis Rare Earth Coffee is the only local air roaster in Fresno and Clovis, offering a one-of-a-kind coffee experience to the area. Our commitment to air roasting allows us to provide our customers with a truly unique product that is both delicious and innovative.

In our quest to stand out in the competitive coffee market, we chose to focus on air roasting because we believe it offers a superior taste and quality compared to traditional drum roasting. By bringing air roasted coffee to Fresno and Clovis, we aim to share our passion for exceptional coffee and contribute to the growing specialty coffee scene in the region.

  1. The Never Bitter Taste: Chaff Removal One of the key reasons air roasted coffee has a never bitter taste is the removal of the coffee bean's skin, or chaff, during the roasting process. Chaff is a thin, papery layer that can impart a bitter taste to the coffee if not properly removed.

Air roasting utilizes hot air to lift the beans, allowing the chaff to be effectively separated and removed. This is achieved through a cyclone separator, which draws the chaff away from the beans as they roast. This results in a cleaner, smoother, and never bitter flavor profile that distinguishes air roasted coffee from its counterparts.

  1. Smooth and Complex Flavor Profiles: No Direct Heat Contact In air roasting, the coffee beans are never in direct contact with metal surfaces. Instead, they are suspended and roasted in a stream of hot air. This eliminates the risk of scorching or burning the beans, which can lead to bitter flavors. The absence of direct heat contact allows the beans to develop smooth and complex flavor profiles and notes that are unique to air roasted coffee.

Moreover, the air roasting process provides a more uniform heat distribution, which ensures that each bean is roasted evenly. This precise control over the roasting process allows us to highlight the beans' natural flavors and characteristics, resulting in a diverse range of taste experiences for our customers.

  1. Experience Air Roasting Up Close At Rare Earth Coffee, we invite our customers to see our roasters in action and learn more about the air roasting process. Our open roastery concept allows you to watch the transformation of green coffee beans into aromatic, air roasted coffee.

For those who want to dive deeper into the world of air roasted coffee, we offer roastery classes that cover everything from the history of coffee and the air roasting process to the art of roasting beans yourself. These classes provide a hands-on experience, where you can learn about the different stages of the roasting process, experiment with various roast levels, and ultimately, create your own unique blend of air roasted coffee.

In addition to our roastery classes, we regularly host coffee tastings and events, where you can sample different air roasted coffee varieties, learn about their unique flavor profiles, and even participate in coffee cupping sessions. These events offer a fantastic opportunity to connect with fellow coffee enthusiasts and share the passion for exceptional air roasted coffee.

Conclusion: Air roasted coffee is a true innovation in the coffee world, and Rare Earth Coffee is proud to be the only local air roaster in Fresno and Clovis. With its unique process, air roasting produces a never bitter taste that is both smooth and complex. Our commitment to this rare art allows us to share our passion for exceptional coffee and contribute to the vibrant specialty coffee scene in our community.

Come experience the art of air roasting for yourself and taste the difference at Rare Earth Coffee! Whether you're a coffee connoisseur or simply looking for a new, flavorful experience, our air roasted coffee offers a taste journey like no other. Visit our roastery, attend a class, or join us for a tasting event, and embark on a unique coffee adventure with Rare Earth Coffee.

Previous article The Science of Air Roasting: How Rare Earth Coffee Achieves Perfection
Next article Rare Earth Coffee's Impact on Clovis: Elevating the Local Coffee Scene with Expert Roasting Techniques


Mi So - January 5, 2024

Which air roaster are you using?

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